Luxury goods are luxurious not because of their high prices. Says Ms. Vanessa Ribes, LVMH’s HR Development Manager for Asia Pacific region:”A high price doesn’t suggest this commodity is luxury. Behind a luxury is the support of a system, which results from a culture of several decades or a hundred years.”
The brand of Louis Vuitton is founded in 1854, and the first job of its founding father is to do the packing for aristocracy when they go on a journey. He has witnessed the invention of steam train, the development of steamboat transportation, and at the same time he has fully understood the difficulty of folding a trunk with round covers. A century has past; the canvas bag bearing the unique intertwined LV logo has become a fashion classic together with its legendary tales and elegant designs. In the past hundred years, the world has changed a lot, and people’s pursuit and aesthetic perceptions have also changed accordingly, but Louis Vuitton still enjoys fantastic reputation and well maintains its unique charm.